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CORPORATION FOR
FINDLAY MARKET
FULL-TIME WORK EXPERIENCE
DESCRIPTION
Findlay Market is Ohio's oldest continuously operated public market and one of Cincinnati's most cherished institutions, welcoming more than one million visitors each year.
As the Corporation for Findlay Market's Graphic Design Associate, I was responsible for most of the corporation's graphic collateral specifically working on event branding, merchandise, email designs, and many other graphic requests from each department at CFFM. Additionally, I helped lead initiatives to streamline work by creating templates and further defining (and expanding upon) brand guidelines.
PROJECT HIGHLIGHTS
FINDLAY MARKET MERCHANDISE
MARKET FRESH
COCKTAILS & MEALS
DESCRIPTION
Part of my job as Graphic Design Associate was to create and order various merchandise items each season. While Findlay Market had a lot of classic, logo merchandise for sale, I saw an opportunity to create more fun and unique designs. Specifically, I created a tomato character, Tommy Tomato, based on Findlay Market's logo, and used him as part of a vintage-style ringer tee that became a top seller at the market as well as a Tommy sticker.
DESCRIPTION
Market Fresh Cocktails and Meals is a recipe book featuring dishes and accompanying cocktails featuring ingredients from Findlay Market farmers and merchants. Market Fresh Cocktails and Meals was created as a fundraising effort for the Market. I collaborated with my colleague, Erin Matulis, who took each of the photographs seen in the book. I was responsible for the layout, typography, and hand-drawn graphics seen on each page.
The cocktails were curated by mixologist Molly Wellmann and the recipes were created by French Crust Cafe & Bistro Culinary Director, Daniel Budde.
DIGITAL FLIP THROUGH
FINDLAY MARKET SHOPPING APP
PROMOTIONAL EFFORTS
DESCRIPTION
Findlay Market's Shopping App is a fairly new addition and has gained traction over the last few years. The App allows customers to order their Market favorites for pick up or to their door. Better marketing and promoting the app has been essential in maintaining it and I helped contribute to this through a number of means including an Instagram highlight (with an audience of 70k+ followers), mailers, weekly emails, and more.
INSTAGRAM HIGHLIGHT
EMAIL EXAMPLES
SHOPPING APP MAILER
OTHER PROJECT SAMPLES
"A DATE WITH JANE" REBRRAND
"A Date with Jane" is a cocktail class series offered by Findlay Market's bar, Jane's. I created a refreshed version of "A Date with Jane" using Jane's branding and illustrated graphics that could be used in various applications
SEASONAL EVENTS
Findlay Market has a wide array of events and fundraisers that all get rebranded each year. Featured below are holiday fundraisers (Christmas Tree Sale & Winterr Findlay Giving), our Valentine's Tasting Event, and our Fall Tasting Event.
TASTE OF CINCINNATI 2024
Taste of Cincinnati is one of Cincinnati's largest food events. For the Findlay Market section, I created informational banners, a-frames, and menus by combining Taste of Cincinnati's branding with Findlay Markets. I decided to make our tomato mascot match Taste of Cincinnati's style in order to make everything feel clean and cohesive.
